Post by account_disabled on Jan 24, 2024 3:43:02 GMT
The Chinese service for viewing and creating short videos was released in the summer of 2018. But lately it has been at the peak of its popularity. Let's look at what's special about TikTok , why users liked the new format so much, how brands are reacting to it, and whether the application can be considered a full-fledged method for promotion. Reading time: 9 minutes Statistics Promotion on TikTok A short guide to setting up advertisements TikTok vs Instagram Content Format Chipotle Guess Elf Cosmetics conclusions There is not a moment to waste in the world of digital marketing. New trends and rules can be confusing, especially as promotion options become more and more numerous.
Where Fax Lists to invest so as not to make a mistake? How to stay “on the wave”? Such questions often bother marketers. This time we will discuss TikTok from the point of view of investment in advertising. Users of TikTok, known as Douyin in China, create, share and broadcast video content. In the service, you can shoot and edit short clips up to 15 seconds long, and add music and filters to them. The popularity of an account is usually measured by the number of subscribers and interactions with the video. Here is an example of the desktop version of one of the most viewed accounts on the network: American dancer Charli D'Amelio became famous thanks to TikTok American dancer Charli D'Amelio became famous thanks to the application.
Her account ranks first in terms of number of subscribers Sections of the application in the mobile version look like this: TikTok sections in the mobile version From left to right: home page, page with search for new content, video shooting, notifications, profile. Source Statistics TikTok has broken download records. At the moment there are already more than 2 billion . According to Statista, the number of American users alone for the current year is 45.4 million. Last year there were 37.2. Statistic: Number of TikTok users in the United States from 2019 to 2024 (in millions) | Statista To assess the risks of possible investments, it is important to understand who is part of the TikTok audience and whether it is targeted for a specific business. According to statistics , women use the application more often than men, although the difference is only 2%.
Where Fax Lists to invest so as not to make a mistake? How to stay “on the wave”? Such questions often bother marketers. This time we will discuss TikTok from the point of view of investment in advertising. Users of TikTok, known as Douyin in China, create, share and broadcast video content. In the service, you can shoot and edit short clips up to 15 seconds long, and add music and filters to them. The popularity of an account is usually measured by the number of subscribers and interactions with the video. Here is an example of the desktop version of one of the most viewed accounts on the network: American dancer Charli D'Amelio became famous thanks to TikTok American dancer Charli D'Amelio became famous thanks to the application.
Her account ranks first in terms of number of subscribers Sections of the application in the mobile version look like this: TikTok sections in the mobile version From left to right: home page, page with search for new content, video shooting, notifications, profile. Source Statistics TikTok has broken download records. At the moment there are already more than 2 billion . According to Statista, the number of American users alone for the current year is 45.4 million. Last year there were 37.2. Statistic: Number of TikTok users in the United States from 2019 to 2024 (in millions) | Statista To assess the risks of possible investments, it is important to understand who is part of the TikTok audience and whether it is targeted for a specific business. According to statistics , women use the application more often than men, although the difference is only 2%.