Post by account_disabled on Dec 23, 2023 9:47:11 GMT
The 35th edition of El Sol. Ibero-American Advertising Communication Festival will take place on June 2 and 3 at the Teatro Circo Price in Madrid, after having been postponed in 2020 due to the pandemic. This was revealed today by the organization in an online press conference in which we were able to listen to Alfonso Marián , director of the festival, and Juan García-Escudero , president of the Grand Jury. "We are resuming the work that was already done last year by David Coral's team," began Marián, president of Ogilvy, who has revealed the dates of this essential event for the advertising industry that will be held in a mixed format . online and in person . On day 2 there will be a series of online conferences, while on day 3, he explained, in addition to the presentations, the awards ceremony will take place. Likewise, it has announced that there will be a new category, Transformative Creativity , in line with the new institutional manifesto of the ACT , in which all those ideas and strategies that, thanks to creativity, have generated changes or positive impact in the long term will be valued.
Term in the business models and relationship of a company with its employees, clients, consumers or society in general. A short list of cases will be selected and those chosen must present the campaign to Phone Number List an ad hoc in-person jury, made up of a maximum of 7 people. The category will be divided into two prizes: The Business Model Transformation award : will recognize the best idea or strategy that, through a new customer experience, new products or services or new uses of technology, has generated an impact on the business model. The Brand Transformation award : will be awarded to the idea or strategy that, with the implementation of a new brand positioning, a social purpose or definition of internal culture, has caused an impact on the perception and economic results of a company. In this edition there will also be a new award, the one given to the Independent Agency of the Year in order to recognize these companies. "We are trying to do everything possible so that everyone feels invited and wants to participate in El Sol," he stressed.
Regarding sponsorships, this year they will focus on greater quality than quantity, detailed Alfonso Marián. The organization is currently managing and determining with the Teatro Circo Price in Madrid the COVID-19 security measures that will be implemented for the festival. ? @elsolfestival will be held on June 2 and 3 in hybrid format ? New category: Transformative Creativity ? New special award: Independent Agency of the Year ? Alfonso Marián, director of the festival, tells us pic.twitter.com/yf7fSzVICC — MarketingDirecto.com (@mkdirecto) March 24, 2021 Although they do not expect there to be double the number of registrations, they believe it will be "a good year." "People want to celebrate, network, and in these two years there have been very good works , pre-, during and post-pandemic campaigns," Marián recalled. The El Sol 2021 jury will be the same as planned for 2020 , led by Juan García-Escudero, Chief Creative Officer at TBWA.
Term in the business models and relationship of a company with its employees, clients, consumers or society in general. A short list of cases will be selected and those chosen must present the campaign to Phone Number List an ad hoc in-person jury, made up of a maximum of 7 people. The category will be divided into two prizes: The Business Model Transformation award : will recognize the best idea or strategy that, through a new customer experience, new products or services or new uses of technology, has generated an impact on the business model. The Brand Transformation award : will be awarded to the idea or strategy that, with the implementation of a new brand positioning, a social purpose or definition of internal culture, has caused an impact on the perception and economic results of a company. In this edition there will also be a new award, the one given to the Independent Agency of the Year in order to recognize these companies. "We are trying to do everything possible so that everyone feels invited and wants to participate in El Sol," he stressed.
Regarding sponsorships, this year they will focus on greater quality than quantity, detailed Alfonso Marián. The organization is currently managing and determining with the Teatro Circo Price in Madrid the COVID-19 security measures that will be implemented for the festival. ? @elsolfestival will be held on June 2 and 3 in hybrid format ? New category: Transformative Creativity ? New special award: Independent Agency of the Year ? Alfonso Marián, director of the festival, tells us pic.twitter.com/yf7fSzVICC — MarketingDirecto.com (@mkdirecto) March 24, 2021 Although they do not expect there to be double the number of registrations, they believe it will be "a good year." "People want to celebrate, network, and in these two years there have been very good works , pre-, during and post-pandemic campaigns," Marián recalled. The El Sol 2021 jury will be the same as planned for 2020 , led by Juan García-Escudero, Chief Creative Officer at TBWA.