Post by nadinenadine on Mar 5, 2024 3:59:11 GMT
The structure of a text is the architecture with which you choose to present information , the order in which you line up facts and ideas, the connections with which you introduce what is to come. Structure is a fundamental element for a text, a tool that a good Copywriter must know how to handle with wisdom and experience. Why? Because it has the task of: make the content he or she will read clear to the reader. On the web in particular, before deciding whether to stop and read a text, we are used to exploring it with a fleeting glance. After this summary and quick preliminary investigation , from which we want to immediately understand what we will read, we will choose whether to dwell on it or not. Here, in this situation the structure of the text plays a fundamental role; make the content they are reading clear to the reader.
A good structure divides the information , places it in the right place , respecting the best sequence, offers the right breaks and leads to the most convincing and engaging explorations; guide the reader along the path he will follow; involve, excite , entertain, make clear, make yourself understood, help. 4 types of text structure The structure of a text can be of 4 different types , which you must know Loan Phone Number List well in order to handle them effectively according to your specific needs. Here they are! 1. Narrative Structure The narrative structure aims to involve the reader and to do so it tells a story that unfolds over time (yes, we are talking about the much adored Storytelling). What is the order in which the facts are presented in the narrative structure? Start , Crisis , Crisis solution ; Happy ending . Keep in mind that the story can start from any point in the story, although the structure will then have to follow the common thread I have described. Naturally the story has the obligation to be consistent with the identity and personality of the brand. 2. Journalistic Structure The goal of the journalistic structure of a text is to inform .
In this case the order of the structure will be pyramidal : the most important news first ; gradually it is necessary to add contextual information that delves deeper into the main news; now it's time for further details that complete the news. But that's not all! How should you sort the information content ? First write the what then write the when then write the where finally write the how . By organizing the information in this way you can make it easier for the user to read the text and answer all their questions and curiosities in advance. 3. Structure by points The point structure is valuable both for guiding the reader along a precise path (for example a program or instructions for use or if the topic is particularly complex) and for expressing a declaration (of intentions, values, facts, etc.). The point structure can follow two different types of order, depending on specific needs: by importance of the information or facts; by temporal succession of information or facts.
A good structure divides the information , places it in the right place , respecting the best sequence, offers the right breaks and leads to the most convincing and engaging explorations; guide the reader along the path he will follow; involve, excite , entertain, make clear, make yourself understood, help. 4 types of text structure The structure of a text can be of 4 different types , which you must know Loan Phone Number List well in order to handle them effectively according to your specific needs. Here they are! 1. Narrative Structure The narrative structure aims to involve the reader and to do so it tells a story that unfolds over time (yes, we are talking about the much adored Storytelling). What is the order in which the facts are presented in the narrative structure? Start , Crisis , Crisis solution ; Happy ending . Keep in mind that the story can start from any point in the story, although the structure will then have to follow the common thread I have described. Naturally the story has the obligation to be consistent with the identity and personality of the brand. 2. Journalistic Structure The goal of the journalistic structure of a text is to inform .
In this case the order of the structure will be pyramidal : the most important news first ; gradually it is necessary to add contextual information that delves deeper into the main news; now it's time for further details that complete the news. But that's not all! How should you sort the information content ? First write the what then write the when then write the where finally write the how . By organizing the information in this way you can make it easier for the user to read the text and answer all their questions and curiosities in advance. 3. Structure by points The point structure is valuable both for guiding the reader along a precise path (for example a program or instructions for use or if the topic is particularly complex) and for expressing a declaration (of intentions, values, facts, etc.). The point structure can follow two different types of order, depending on specific needs: by importance of the information or facts; by temporal succession of information or facts.