Post by account_disabled on Feb 28, 2024 4:15:57 GMT
Whether you work in a marketing agency or within a company, you certainly want to simplify the management of the social networks entrusted to you. We are used to seeing repetitive task automation tools at work every day. Can you take advantage of these tools to make your job easier? Here are some things you absolutely must avoid and others that are real best practices for automating your Facebook page! WHAT TO AVOID 1. BUYING FOLLOWERS Is there still a need to talk about it? Follower growth doesn't have to depend on questionable deals like buying leads or aggressive follow-unfollow systems. Your goals are to gain people's interest and expand your network of real contacts .
Leave the purchase of followers to those who haven't understood Nigeria Phone Number what social media marketing is for . 2. AUTOMATE MESSAGES AND COMMENTS This point is closely linked to the previous one. Communicating effectively on social networks means creating relationships, generating conversations and interacting. These tasks cannot be entrusted to automatic tools! It is you who must find the right ideas to talk to users and encourage them to participate in the "life" of the page . 3. AUTOMATIC CROSS-POSTING You should not indiscriminately post the same content across multiple platforms. This commandment is necessary because post scheduling tools allow you to publish the same content on multiple pages at the same time. You must avoid this approach at all costs, which does not take into account the particularities of each individual social network.
Instead, create a post for the same content suitable for each of the pages you manage, changing the tone of voice and the use of any hashtags . WHAT TO DO 1. AUTOMATE AD A/B TESTING Social network algorithms continually evolve and advertising tools increasingly rely on them to optimize campaign performance. We don't want to tell you that you have to put your advertising completely in the hands of the platforms: you have to make the most of the opportunities they offer you. A/B tests are a great example of positive automation. You can get data to make real-time decisions and keep your campaigns performing great! 2. INTEGRATE A CHATBOT People use Facebook all the time to contact businesses and ask questions. Luckily, most of your customer requests are predictable and easily identifiable. Chatbots can help you manage conversations easier , solving users' doubts and guiding their purchasing process. Basic information on appointments, deliveries or product/service catalog are the bread and butter of a good chatbot.
Leave the purchase of followers to those who haven't understood Nigeria Phone Number what social media marketing is for . 2. AUTOMATE MESSAGES AND COMMENTS This point is closely linked to the previous one. Communicating effectively on social networks means creating relationships, generating conversations and interacting. These tasks cannot be entrusted to automatic tools! It is you who must find the right ideas to talk to users and encourage them to participate in the "life" of the page . 3. AUTOMATIC CROSS-POSTING You should not indiscriminately post the same content across multiple platforms. This commandment is necessary because post scheduling tools allow you to publish the same content on multiple pages at the same time. You must avoid this approach at all costs, which does not take into account the particularities of each individual social network.
Instead, create a post for the same content suitable for each of the pages you manage, changing the tone of voice and the use of any hashtags . WHAT TO DO 1. AUTOMATE AD A/B TESTING Social network algorithms continually evolve and advertising tools increasingly rely on them to optimize campaign performance. We don't want to tell you that you have to put your advertising completely in the hands of the platforms: you have to make the most of the opportunities they offer you. A/B tests are a great example of positive automation. You can get data to make real-time decisions and keep your campaigns performing great! 2. INTEGRATE A CHATBOT People use Facebook all the time to contact businesses and ask questions. Luckily, most of your customer requests are predictable and easily identifiable. Chatbots can help you manage conversations easier , solving users' doubts and guiding their purchasing process. Basic information on appointments, deliveries or product/service catalog are the bread and butter of a good chatbot.